CGD/

Growth without borders.

Grow your running app.

Rising opportunity

Vietnam

Goal10k paying users
BudgetUSD 25k/mo

Next move

Test a transformation story: from first run to 10K.

Recommended creator matches

👤

@chaycungkhoa

TT

215K·Runner creator

👤

@healthy.han

IG

189K·Fitness lifestyle

Relevant local topics

#ChayBo#SongKhoe#KyLuat+1 more
Data-backed recommendations. Human-reviewed insights.

AI made creation fast.
It didn't make direction obvious.

Your team can ship content, campaigns, and landing pages in an afternoon. The hard part moved: what to make for a specific country, audience, and budget — and what to leave alone for now.

  • A landing page in an hourEasy. Knowing which headline to test in São Paulo? Not.
  • Twenty ad variants by lunchEasy. Knowing which three creators should be in them? Not.
  • A full campaign deckEasy. Knowing whether to ship it this week or hold for a competitor move? Not.

Four inputs in. One direction out.

  1. Step 1

    Tell us four things

    App, country, goal, budget. That's it. The four inputs ground every signal that follows.

  2. Step 2

    We read the country

    Trends, competitors, creators, cultural hooks — read by humans before they reach your brief.

  3. Step 3

    You get a one-page brief

    Recommendation on top. Evidence underneath. One country, one document, one page.

  4. Step 4

    Your team ships

    What to test, who to brief, what to make, what to leave alone — ready for the creation tools you already use.

One page. Recommendation up top. Evidence underneath.

Pace, entering Brazil, with USD 25,000 a month. Competitors, creators, trends, and a creation-ready next move — all on one document.

A brief for Pace · Brazil · 10k paying users · USD 25,000/mo
Recommended next stepStrong signal · from all four inputs

Reposition Pace around morning runs in São Paulo. Brief three Portuguese-speaking creators in the run-club tier before any paid social spend.

This weekLock three creators at USD 1,800 each. Shoot in run-club settings, not gyms.
Hold onPaid social until the first creator post lands. Cold media on Pace performs at half of LATAM benchmark.
Watch forStrava launching a paid run-club tier in BR. Would shift creator economics by week six.
Competitors
Strava BR
71% share of run tracking, free tier dominant
Tecnonutri
USD 4.99 / mo, 22% paid share, food first
Gympass partners
Corporate funded, channel for B2B2C
Creators to brief
@correndocomanna
62k · São Paulo · weekly run club
@brunopacecoach
28k · marathon coaching · paid newsletter
@correr.todo.dia
95k · daily runner content · BR wide
Trends to watch
Run-club groups
+34% YoY in BR meetups
“Corrida matinal”
+18% search in São Paulo, Q1
Apple Watch BR
+12% units, Q1 over Q4
Ready to make
Weeks 1 – 2
Brief 3 creators · script in PT-BR
Weeks 3 – 4
Ship 1 landing page · 6 ad variants
Weeks 5 – 6
Turn on paid social against the winning post
A sample brief · not a real customerReviewed every Monday morning

Three kinds of operator. One simple brief.

  1. 1

    Founders

    Pick the next country, not the next research project.

  2. 2

    Growth leads

    Walk into the review with a call, not a chart.

  3. 3

    Country operators

    Run the country on one living brief.

Built around the decisions, not the data sources.

Decision

What's changing locally?

  • 1Local trends with a directional read, not just charts.
  • 2Cultural shifts that change which message lands.
  • 3Seasonality, regulation, FX — what moved this week.
Decision

What should we make?

  • 1Message hypotheses ranked by buyer fit.
  • 2Sample copy in the local language, ready for review.
  • 3Anti-patterns that read foreign — skip these.
Decision

Who should we brief?

  • 1Creator shortlist with fit notes per tier.
  • 2Macro / mid / niche read with outreach cost.
  • 3First-message scripts in the local language.
Decision

What should we test next?

  • 1Five signals that flip the call.
  • 2Channel call, next 30 days, with reason.
  • 3What to cut if the budget drops 30%.
Exports

Drop the brief straight into the tools your team already uses.

Direction moves from the brief into the surface where the work actually happens. One format per workflow.

  • 1ChatGPT or Claude prompt pack
  • 2Canva creative brief
  • 3Figma / landing page brief
  • 4Creator outreach CSV
  • 5Markdown / Notion country brief

Teams are already using it.

In use

14 countries. One brief per country.

“28k micro creators outperformed 200k macros by three to one in Mexico. We acted on it the next week.”
Growth Lead · Series B consumer app

Built by operators who launched apps in 22 markets across LATAM and SEA. Country research is read by humans before it ever reaches a brief.

Tell us the country.
We'll hand back the direction.

Four fields, one brief, one country at a time. No account, no demo call. The brief tells your team what to make next — and what to leave alone.

Request a brief↵